Click on any image below to view a complete PDF.
Physician-to-Physician
The following three brochures were designed for use by hospital representatives during personal visits with primary care physicians. The goal was to increase referrals to specialist practices closely associated with the hospital.
Bronson Nephrology
“Treating kidney problems is a complex task. Every patient has different needs, and addressing those needs when kidney problems are involved makes that task even more difficult.” ^^Read more text…
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Perinatology Physician Information
“Our primary role is to support you in the care of your patient. All of our patients come to us through physician referral. We invite you to consult with us at any time, even if a referral may not be necessary.”
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Kalamazoo Gastroenterology Service
“Kalamazoo Gastroenterology is uniquely situated to handle critical patients. Our practice is located inside Bronson Methodist Hospital. Bronson’s Trauma and Emergency Center is a regional referral center.”
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Patient Information
Bronson Nephrology: A Guide for Our Patients
“You have been referred to us by your doctor. We want to tell you about ourselves so that you can prepare for your upcoming visit with us. Our specialty is nephrology. Nephrology is the study of the kidneys. We also specialize in the treatment of hypertension, or high blood pressure, because kidney disease is so closely related to it.”^^Read more text…
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A New Breath
“If you have a chronic lung ailment, you already know that many simple tasks that others take for granted are difficult for you. At Bronson, we’ve designed a program that can help you increase your energy and your independence.”^^Read more text…
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Print Ads
Southwest Rehab Newspaper Ads (3 Ads)
“Dan Worsop needed heart surgery and he needed it fast. Surgeons replaced a heart valve and then performed a double bypass. After surgery Dan lapsed into a coma that lasted for several weeks.”
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Manuals
Stryker OrthoPower Manual
“The Stryker family of OrthoPower™ pneumatic surgical instruments provides exceptional versatility and control to the surgeon.”
To read the full text alongside the illustrations, click on the image to the left for a complete PDF.
KURT COBB — freelance writer 